Contents © Peter Wittner, Interpharm Consultancy 2020

When you want to know about generics....

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French  - Fluent Spanish - Good

German - Fluent Italian  - Moderate



Nov 97 to date:  Interpharm Consultancy

Running own independent pharmaceutical consultancy providing advice to small and medium sized companies in various European countries and Asia on international marketing strategies. Have also worked with branded Pharmaceutical companies looking for advice on generic defence strategies. Main area of expertise is generics and biosimilars including:-

(For details of Publications and Conference Appearances, please follow the link)

April 1996 to Nov 1997 - RANBAXY (UK) Ltd, London as UK General Manager.

Responsibilities and achievements included:

July 1993 to April 96 - Interpharm Consultancy- Running own independent pharmaceutical consultancy specialising in providing advice to small and medium sized companies in various European countries on international marketing strategies, product sourcing, assisting with development of promotional materials and translation services.

January 89-July 93 H.N.Norton (Formerly Harris Pharmaceuticals), Harlow, Essex

  European Sales and Marketing Manager for the whole range of unbranded generic products.  Geographical area of responsibilities covered Western and Eastern Europe as well as Scandinavia, Israel and New Zealand

Responsibilities included:

- developing a strategic plan for expansion of Norton's sales in both Western and Eastern Europe and setting up Norton Poland

- launching generic inhalation products (Salbutamol / Sodium Cromoglycate) in France, Belgium, Netherlands and Poland

- liaising with Regulatory department to develop priorities for product registration on a country-by-country basis

- selection of companies to act as distributors in the specific countries

- negotiation of contracts with distributors, licensees and licensors

- maintenance of commercial contacts with selected distributors and other agents.

- arranging marketing and promotional support, developing promotional materials for distributors

- liaison with Product Development Departments for Inhalation and solid-dose formulations

- acting as Trademarks Manager, building, computerising and maintaining a Trademarks database

December 87- December 88   Evans Medical Ltd, Horsham

European Business development Manager with responsibility for the entire range of generics and vaccines in Western and Eastern Europe, Scandinavia and Israel. Activities included:

-Establishing an overall development plan for the company in my territories

-Re-establishing contacts with former customers and creating contacts with new customers.

-Coordinating registration activities in the relevant territories.

-Licensing-in products for Evans

March 83-December 87 A.H.Robins Ltd, London

Working in the European Regional Management Office as Assistant Marketing Manager for Europe.  This office was responsible for supervising and coordinating the activities of subsidiaries in UK, France, Germany, Switzerland and associated companies in West Europe

June 78-November 82  Koppel & Co. Ltd-Chemitrade, Tel-Aviv, Israel

Working in the Pharmaceutical Department representing Hoechst A.G. and Roussel-UCLAF; selling raw materials to local pharmaceutical industry, medical representative work, Product Management, product registration.

August 77-June 78 Plantex-Ikapharm, Kfar-Saba, Israel

Area Export Manager for Western Europe, selling the company's range of alkaloids and therapeutic plant extracts as raw materials for European manufacturers.

August 74-June 77  Roussel Laboratories, London

Sales Correspondent and subsequently Sales Representative in the Chemical Sales Department, selling bulk raw materials on behalf of Hoechst, Roussel-UCLAF, Sandoz and as well as spot dealing.

September 73 - July 74 Courtaulds Limited, Coventry

Conducting research on UV stabilisation of vinyl copolymers in Synthetic Fibres Research Department


October 70-June 73 at U.M.I.S.T.  obtaining B.Sc.(Honours)  in Chemistry (Polymer Chemistry)

September 63-June 70 at Manchester Grammar School obtaining A-Levels in Mathematics, Physics and Chemistry

PROFESSIONAL ASSOCIATIONS: Member of British Institute of Management (1985-2001)


NAME:  Peter Wittner B.Sc.

ADDRESS:  9c Henrietta Szold Street, Raanana,

Israel 4321805

MOBILE PHONE:  +972 58 773 4238

VOIP PHONE:      +44-(0)20-8446-5572




Peter's C.V.

Profile: Specialist in generics and biosimilars with experience of working with teams on specialist projects.

Effective achiever and organiser with extensive Sales & Marketing and training experience in the international pharmaceutical industry at senior level supported by a technical background.